LeticiaS's blog

Fredrik Nordström is surely a name that nearly all metalheads would recognise. Producer extraordinaire, this man has an enormous discography under his belt, as well as being a musician in his own right, in the band Dream Evil. We caught up with Fredrik a while ago to talk about the world of album production and what it takes to make it in that part of the industry.

The fourth metal chat on Twitter started out discussing the difference in importance between album sales and merchandise sales. But it turned out that the issues are far more deeply intertwined than they look on the surface.

The third metal chat on Twitter focused on European versus US metal, and any themes, notions, or ideas related to this topic.

During the first week of the metal chat, a comment arose that downloads are negatively affecting sales of metal worldwide. During the discussion, the issue arose of wondering whether the industry can still have a place in a digital age.

Is a continual focus on online promotion via social networking sites like MySpace, and the demise of flyers and posters, a big factor in the reduction of punters at local metal shows? This was the subject of the first 'metal chat' on Twitter on 24 June.